The customers and crew you already have, compounding.
Reviews decide your map-pack rank and your close rate. Memberships decide your revenue floor. Techs decide whether you can take the work at all. This is a scope document, not a pitch.
What's included, and what isn't
Each service below lists what is in scope and what is not, so nothing has to be clarified later on a call.
Review Engine
A repeatable post-job ask process, a reply to every Google Business Profile review, Google-policy compliance training, and documented reporting of fake or competitor reviews. As of July 2025 there is no separate LSA review system — GBP reviews are what feed Local Services ranking, so this and LSA management are the same product.
Included
- Post-job review ask process, documented and repeatable
- A drafted reply to every Google review, positive and negative
- Escalation path when a customer is genuinely upset
- Google review policy coaching for your office and field staff
- Evidence-backed reporting of reviews that violate Google policy
- Monthly reporting on rating, review velocity, and response time
Not included
- Guaranteed removal of any review — Google decides, and we will not pretend otherwise
- Incentivised or gated reviews, which violate Google policy and risk your profile
- Writing reviews, or anything resembling it, under any circumstances
Maintenance & Membership Marketing
Promote service agreements and membership plans that drive recurring revenue and lifetime value — the holy grail for HVAC and plumbing.
Included
- Membership offer and tier design, priced with you
- Landing page and signup flow for the plan
- Post-job and seasonal campaigns promoting the plan
- Renewal and lapsed-member reminder sequences
- Reporting on plan signups and recurring revenue added
Not included
- Billing and payment processing for the plan itself
- Deciding what the plan covers operationally — that is your call
- Fulfilling the maintenance visits
Recruitment Marketing
Careers pages, hiring ads, and application funnels that help you attract techs and apprentices — using a budget you already have to spend.
Included
- Careers page built around the questions techs actually ask
- Hiring ad creative and campaign management
- Application funnel with screening questions you define
- Applicant volume and cost-per-applicant reporting
Not included
- Screening, interviewing, or making hiring decisions
- Background checks, drug screening, or onboarding paperwork
- Any employment law or compliance advice
What this pillar is not
This is not a fix for a delivery problem. Review Engine makes a business with happy customers look like one — it cannot manufacture a rating you have not earned, and running it on a shop with real service problems mostly produces a faster, more visible record of those problems.
Questions about scope are best answered on the phone.
If something above is ambiguous, that is a defect in this page and worth telling us about. Call and we will give you a straight answer about whether we cover it.