The lead you already paid for, converted.
Everything on this page exists because the gap between an inquiry arriving and a human responding is where most marketing budgets quietly die. This is a scope document, not a pitch — it is written to be read mid-conversation.
What's included, and what isn't
Each service below lists what is in scope and what is not, so nothing has to be clarified later on a call.
AI Receptionist & 24/7 Answering
An AI voice receptionist plus missed-call text-back that answers after-hours and overflow calls, captures the lead, and books or routes it instantly — so no job goes to voicemail.
Included
- Voice agent briefed on your services, service area, hours, and pricing boundaries
- Call forwarding setup on your existing number, reversible at any time
- Name, address, callback number, and problem captured on every call
- Booking onto your calendar, or warm transfer to whoever is on call
- Text summary of every call that was not booked, inside a minute
- Missed-call text-back for calls that come in outside coverage
- Monthly review of transcripts to tighten the brief
Not included
- Outbound sales calling
- Dispatching or scheduling decisions that need a human judgement call
- Quoting a specific price on a job it has not been briefed on
- Carrier or phone system replacement — you keep your existing setup
Speed-to-Lead & CRM Follow-Up
Instant lead routing, estimate and quote follow-up sequences, and appointment reminders that cut no-shows — across email, SMS, and your CRM so inquiries never go cold.
Included
- Instant routing of web form and chat inquiries to the right person
- Email and SMS follow-up sequences for quotes and estimates
- Appointment reminders to cut no-shows
- CRM field mapping so every inquiry lands somewhere you can see it
- Sequence performance review each month
Not included
- CRM licence fees — billed by your provider, not by us
- Rebuilding your CRM from scratch (that is a Foundations project)
- Manual follow-up calls made by our staff on your behalf
Database Reactivation
Targeted text and email campaigns to your dormant lead and past-customer list to pull revenue out of contacts you already own — booked jobs, often in the first week.
Included
- List cleaning and segmentation of your dormant contacts
- Campaign copy, offer design, and compliance review before send
- Text and email sends with reply handling routed to you
- Booked-job reporting against the campaign
Not included
- Buying or renting a contact list — this only runs on contacts you own
- SMS carrier fees and 10DLC registration costs
- Contacts who never opted in, or who previously opted out
Reporting & Lead Attribution
One dashboard with call tracking that ties spend to leads to booked jobs to revenue, so you finally see exactly which channels are making you money.
Included
- Call tracking numbers with source attribution
- One dashboard tying spend to leads to booked jobs to revenue
- Monthly reporting call walking through what changed and why
- Channel-level cost per lead and cost per booked job
Not included
- Accounting-grade revenue reconciliation — we report on marketing-attributed revenue
- Attribution for channels you run yourself and do not give us access to
What this pillar is not
This is not lead generation. Nothing here creates demand — it converts demand that get-found and get-leads already produced. If the phone is not ringing at all yet, starting here will make a quiet phone answer faster and not much else.
Questions about scope are best answered on the phone.
If something above is ambiguous, that is a defect in this page and worth telling us about. Call and we will give you a straight answer about whether we cover it.